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Amazon India Profitability Calculator

Calculate true contribution margin, Amazon fees, advertising break-even and expected settlement for each SKU.

₹

Price incl. GST.

Home

0% up to ₹1,000 · 17% above ₹1,000

Who delivers.

Included in price.

Expected profit ₹194.88, margin 13%

At this price

Expected profit / order

₹194.88

After fees, GST treatment, ads and returns.

Contribution marginProfit ÷ selling price
13%
Break-even ACOS
25%

Current 12% is within this ceiling

Monthly profitAt 100 orders
₹19,487.78

Amazon fees

Rates follow Home Decor Products on Easy Ship until you override them. Shipping used in profit is excluding GST.

Auto
%

17% of the GST-inclusive selling price · ₹254.83

Auto
₹

Above ₹1,000 slab

₹

Browse the seller fee directory

Ex-GST. Use for fee lines that are not referral, closing or shipping.

%

Shown in settlement, but not deducted from profit while ITC is claimed.

Calculated fee GST subtotal₹73.59

Product economics

Contribution uses economic cost. Recoverable GST is removed when you can claim input tax credit.

₹

Economic COGS ₹423.73 after removing ₹76.27 of purchase GST.

Rate embedded in the landed cost above.

₹

Per order. Bags, boxes, labels, prep labour.

Advertising
Advertising cost basis
%

Ad spend on this order is ₹179.88.

%

Advertising GST is recoverable and does not reduce profit.

Returns

Expected profit weights a kept sale and a returned sale. The refunded selling price is not deducted a second time.

%

1 in 13 orders. Re-distributes ₹43.02 of return loss into this successful order.

₹

Damages, lost transit stock, return fraud or repacking cost per returned item. Multiplied by the return rate.

Pricing insights

Prices account for fee jumps at ₹300, ₹500 and ₹1,000. Search stops at ₹10,00,000.

Pricing ScenarioSelling Price
Current input₹1,499.00
Break-evenLowest price for zero expected profit.₹804.95
15% Target MarginLowest price meeting this margin.₹1,583.85

Order economics

Contribution for one expected order. Output GST, recoverable fee GST and tax withholding are not profit.

Revenue

Customer selling price
₹1,499.00
Output GSTIncluded in the selling price. Profit uses revenue ex-GST.
₹228.66
Revenue ex-GST
₹1,270.34

Amazon Billed Fees

Referral fee17%
−₹254.83
Closing feeAbove ₹1,000 slab
−₹79.00
Shipping / weight handlingAmazon-billed, excluding GST
−₹75.00
Other Amazon fees
₹0.00
GST on Amazon feesNot deducted from profit · ITC
₹73.59

Operating Costs

Economic COGS₹76.27 purchase GST removed
−₹423.73
Packaging
−₹20.00

Ads & Returns

Advertising spend
−₹179.88
Advertising GSTNot deducted from profit · ITC
₹32.38
Expected return lossReturn rate × (kept-sale contribution before ads + additional loss). The selling price is not removed again.
−₹43.02

Expected profit / order

13% margin

₹194.88

Settlement estimate

The cash amount Amazon transfers to your bank account for this kept order.

Cash Ledgers

Customer payment
₹1,499.00
Amazon feesReferral, closing, other Amazon fees and Amazon shipping.
−₹408.83
GST on fees
−₹73.59
AdvertisingIncluded when ads are modeled against this order.
−₹179.88
Advertising GST
−₹32.38
GST TCS withheldCan be claimed against GST liability.
−₹6.35
E-commerce TDS withheldCan be claimed against income tax.
−₹1.50

Estimated bank transfer

Before your own product, ad and shipping costs. Refunds are a separate negative settlement.

₹796.47

Recoverable TDS + TCSTax credits. Not added back into profit.

₹7.85

Merchant fulfilment comparison

Compare logistics costs between Easy Ship and your own courier. FBA and Seller Flex cannot be compared side-by-side because they require inventory modeling.

Easy Ship

Standard STEP

Selected
Shipping / courier
₹75.00
Closing fee
₹79.00
Expected profit
₹194.88
Margin
13%
Monthly profit
₹19,487.78

₹1.84 less modeled profit per order than the best option.

Easy Ship

Premium / Advanced STEP

Best Profit
Shipping / courier
₹73.00
Closing fee
₹79.00
Expected profit
₹196.72
Margin
13.1%
Monthly profit
₹19,671.78

Self Ship

Your courier quote

Configure your courier rate card or enter a known shipping fee in the main calculator to unlock this comparison.

Pricing questions this calculator answers

How do I calculate an Amazon India listing price for a target margin?

Enter the product cost, packaging, shipping and fees, then set a target contribution margin under Advanced assumptions. Pricing insights works backwards to the lowest selling price where expected profit divided by price reaches that margin, after GST, the category referral fee, the closing fee and the return rate. The same panel shows the break-even price, the lowest listing price at which expected profit is zero. A 20% target is a margin you type in; it is not a fixed preset.

How does a return rate change Amazon seller profit in India?

The return / refund rate is a custom percentage, and additional loss per returned order covers damage, lost stock or repacking. Expected profit weights a kept order against a returned order, so a higher return share — the returns many sellers track as RTO — reduces margin, monthly profit and the listing price needed for a target margin. The rate applies to whichever category you select, including high-return categories.

How do I calculate break-even ACOS on Amazon India?

At this price shows break-even ACOS, the advertising cost of sale at which expected profit reaches zero after fees, GST treatment and returns. Enter your own ACOS under product costs and the summary states whether that rate is inside the ceiling. Use the figure as the sponsored-products ceiling for this SKU.

Can I embed this Amazon India profit calculator?

Yes. The embed guide provides a free iframe snippet for an e-commerce blog, agency site, course page or a creator site. The widget checks price, category commission, shipping, product cost and ACOS, and it links back to this full calculator.

Referral fee and margin

amazon.inSeller Central IndiaIndependent calculator

This calculator is free and is intended for pricing and profitability planning. Amazon fees, GST treatment and tax rules may change or vary by category, fulfilment method and seller circumstances. Verify final charges against your Amazon Seller Central fee preview, settlement reports and a tax advisor.

Expected profit

13% margin

₹194.88